■ World Health Organisation. The Story of Our Lives.

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Details

Client. WHO
Agency. Daylight
ECD. Charlie Godinet

Copywriter. Bronwyn Mackay
Art Director. Tyla Rose
Illustration & 2D Animation. Renée Jacobi
Project Director. Claire Choe
Studio Manager. Antalya Atkinson

Director. Reagen Butler
Producer. Michelle Delaney
EP. Matt McKenzie
Prod Coordinator. Niko Trashkov

DOP. Mason Bennett
Editor. Archie Porter
Colourist. Matic Prusnik

Online. Toybox
Sound. Bigpop Studios

Duration. 97s
Year. 2024

Overview

‘The Story Of Our Lives’ explains genomics through a simple metaphor: each one of us is a unique book filled with pages that describe why we are the way we are.

Genomics is the study of these pages. It’s how we make sense of our DNA. In a world where health disparities persist, equitable access to genomics is crucial to global health.

The first chapter of The Story of Our Lives, a series for the World Health Organization to educate global audiences about the importance of genomics.

Created in collaboration with Daylight & Supernormal.

Awards
Gold - NZ Cinematography Awards, 2024