■ Motion Sickness. The Blood Oath.

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Details

Agency. Motion Sickness
ECD. Sam Stuchbury

Director. Dylan Pharazyn
DOP. Adam Luxton
Editor. Archie Porter

Colourist. Max Ferguson-Hook
VFX. Stu Bedford

Duration. 60s
Year. 2026

Overview

The Blood Oath is a bold, provocative campaign and repositioning initiative launched by the Auckland-based independent agency Motion Sickness.

Designed as a symbolic pushback against the rise of machine-generated content and artificial intelligence, it invites industry leaders and clients to make a literal and symbolic commitment to human creativity.

Press
Directors Library
RNZ
Campaign Brief
LBB